Effective Website Promotion Techniques

September 10, 2008 at 1:48 pm · Filed under Promotingtips, seotips ·Tagged , , , , , , , , , ,

If you visit enough online marketing forums you’ll see that one of the most common themes is “website promotion”. Everyone wants to know what is the most effective website promotion technique or strategy.

My objective in this article is to effectively lay out the plan that I followed that has worked for me and I believe will work for any site that is intending to make money. Let me first summarize what I want to cover and then I’ll backtrack into each topic:

  • Clearly identify who your customer is
  • Effective layout of your website
  • Select the right keywords and phrases
  • Quality content
  • Integrate Adsense ads
  • Update your site regularly

Now let’s begin by identifying who your customer is. Many inexperienced internet marketers try to reach out to as many people as possible believing that this will give them the best chance for success. This is the equivalent of tossing wet noodles on the kitchen wall and seeing which ones will stick. To effectively promote any site you efforts need to be concentrated and directed towards the right target. The narrower the target the better. For example, if you are marketing a weight loss system or product you should be able to visualize your customer. What is the gender, age, economic or educational background? All this information will help you increase your chances of effectively reaching them with your website promotion technique. If you identify this customer as a young mother who is struggling to lose weight immediately after having her baby you’ll go after her differently than you would a male in his mid forties. See the difference? They will each have different reasons and degrees of motivation for wanting to lose weight.

Once you’ve identified your customer now you can begin to construct the layout of your website. Think of each page as a different section of a department store. Each one has something different to offer and yet they work together to make the shopping experience a satisfying one. Let’s take a closer look. Once again we’ll use our weight loss customer. Your landing page should be somewhat like a resume – it should be able to capture the visitors attention long enough to assure them that they are in the right place. Give a brief summary of all the things you have to offer and what makes you qualified to recommend the product or service that is listed on your site

The accompanying pages of your site will serve as a supporting cast. Once the customer is assured they are in the right place gently guide them to the important “accessories” that can help them accomplish their goal of losing that undesired weight.

For example, you may be able to include pages with the following tags:

  • Diet reviews
  • Latest medical findings
  • Expert articles and subscriptions
  • Patches
  • Pills
  • Health foods
  • Organics
  • Diabetic center

You get the picture? You don’t want your visitor to struggle once they arrive at your site. Make it easy for them to find what they came for. Again, this is all part of effective website promotion. Rest assured, if you do this well each visitor will now become a referral center for you. Now that you have identified the right sections for your website you must now carefully select the best keywords to label these sections. This is extremely important because if you don’t it will kill everything else that you have done right so far. To help in this matter you will need to get a hold of a keyword research tool so this doesn’t turn into a laborious step. I have used several and mention them on my site. Such a tool will let you type in the name of a successful competitor and display for you which keywords they are using.

Many of these sites actually use hundreds of keywords in their meta tags. You want to select the ones that will yield a high page rank with little competition. In my personal projects I look for a keyword that has a page 1 or page 2 ranking and less than 20 competitors. Stay away from keywords that are extremely popular. Also, you will be better off using “key phrases” because people type in entire phrases not one or two words when doing a search. The more words in your phrase the more targeted the customer you will get and the more likely you will be able to convert them. This assumes of course that you have what you alluded to with the phrase you included in your meta tags.

Now that you have selected the best keywords to name your web pages you are prepared to provide quality content for your visitors. In case you didn’t know…CONTENT is still King on the internet. People what to convince themselves these days that they are naking a good purchase. Aggressive sales tactics rarely work. Give them as much information as possible. If you are not comfortable with or prepared to write a lot of good content you can either hire a freelance writer or refer to a good ezine website that provides great articles that you can post on these pages.

Once again, be sure that the article you post is populated with the keyword you selected for your webpage. So if one of your pages is labeled “diet pills” then this should be mentioned in the title of the article, the first paragraph as well as the last paragraph. Not too much however or you’ll look tacky.

The last 2 phases of effective website promotion are fairly easy. I always recommend that you monetize your website. AdSense ads are the best in this effort. If you don’t have an AdSense account then go to Google now and sign up for one – it’s free and easy. Remember that you will only get to convert a small percentage of your visitors. Even you can achieve twice the industry average of 2-3 percent you want to capitalize each visit. Why not make money from them as they are leaving?

Finally, to help your site in it’s standing with the search engines you will need to frequently update your content. I do this each time I submit my site to the search engines. It typically takes me about 30-45 minutes once each month. If you follow this website promotion technique and are faithful and patient you will see results faster then you think, especially if you are new to this. By following this plan I was able to garner a page rank of 2 from Google after only 6 months. Good luck.

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PPC Tricks and Tips

July 11, 2008 at 6:28 pm · Filed under Promotingtips, seotips ·Tagged , , , , , , , , , , , , , , , , ,

PPC can be a minefield, creating as many problems as it solves – especially if money is an issue. PPC can get very expensive very quickly.

Here are some tricks and tips:

Don’t use any words that could be considered trademarked, such as “McDonald’s” or “ToysRUs.” In many cases, these phrases will result in your account being suspended. Even worse, you could find yourself in a bit of legal hot water – companies like these take their trademarks very seriously, and do not take kindly to people who use them for their own purposes. If for some reason you need to use a trademarked word or phrase, do yourself a favor and get permission before you use it.

Be wary of the promises you make. People are motivated by promises of free stuff beyond, but oftentimes that motivation only goes so far. If you offer something for free, chances are you’ll get lots of click-throughs, but most will only be people in search of something for nothing, which doesn’t do your business any good. In fact, it will cost you money because you have to pay for the fact that they clicked on your ad. If you don’t make such promises up front, you may get fewer click-throughs, but the people who do click on your ad will more likely be serious buyers.

As mentioned above, it’s imperative that you create destination pages. But that job doesn’t stop once the page is created. Periodically check your conversion rates for each page, and if you find that one is suffering much worse than another, change it up. Just as it is important to change the order of your words in your ad campaign, changing your destination pages will help you optimize your conversion rate.

PPC, then, can be an inexpensive easy way to drive traffic to your site, but it can easily get out of hand. Make sure you crunch the numbers are bid according to how much you can actually afford while still potentially making a profit. It won’t do you any good to big so high that your site is ranked first if you can’t afford to sell your product at a rate that will still garner you a profit. Stay on top of things!

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SEO Tips For a Successful Online Business

July 3, 2008 at 10:13 am · Filed under Promotingtips, seotips ·Tagged , , , , , , , , , , , , , , , , ,

It is very crucial for any online business to improve the accessibility of their Web site to the online public. Considering that search engines are the prime Web tool to assist Web surfers regarding information lookup, optimizing your site should be their paramount concern to reflect a successful venture.

Search engine optimization (SEO) techniques can help Webmasters boost their site traffic, thus, providing for a more successful venture amidst the online competition. Here are some tips and tricks on how to get it done.

Keywords

The gist of SEO is the keywords found in your Web site. Search engines make use of keywords to look for information on the World Wide Web. When a match is found, it will be listed down in search engine results according to their rank. The more keyword is found in your site, then the higher your rank would be.

When optimizing your site with keywords, you have to come up with different variations that will reflect your online business. The more keywords you use, the wider your coverage would be. You also need to integrate these keywords into different areas of your site without ruining the overall content, carefully avoiding keyword spamming so as not to get banned in the process.

You may want to use keywords in creating your site address, so that it will reflect your online content. The title tag, as well as the Meta description tag should also contain these keywords since these are the main areas that search engines will look first for possible matches.

Links

Another SEO tips is to come up with a strategy to place your site address in different sites across the World Wide Web in the form of links. These are clickable texts or images will automatically redirect an individual to the specified address on the anchor tag. You need to spread around links across the Internet that will point directly to your site to increase your page rank for better search engine results.

One method of building links with other site is to correspond with Webmasters and propose a link exchange. You might also want to subscribe to Web directories for free. In this case, a paid service will guarantee a quality service, if you can spare some funds for it.

You can also create keyword-rich articles and publish to different sites on the World Wide Web. This tip uses the power of keywords so that the article can be picked up by search engines, as well as links embedded into it to propagate your site address improving your overall page rank.

The tips above are just the basics of search engine optimization and will serve well those Webmasters who are just starting out their trade. Note that these tips will not guarantee an overnight result, even if you invest more time and effort into it. With a little patience and dutifully increasing your knowledge with SEO, you can practically see the success of your online venture sooner than you think.

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SEO Link Building With Web Content Secrets

June 30, 2008 at 7:08 am · Filed under Promotingtips, seotips ·Tagged , , , , , , , , , , , , , , , , , , , , , ,

It’s the timeless question: how do you get other sites to link to you? The most commonly discussed ways are reciprocal linking (swapping links) and buying links. Yet there’s another important tool for building links that should be a part of your toolbox: distributing content in exchange for one-way inbound links.

Comparison with Other Linking Methods

• Reciprocal Linking: The big advantage of content distribution over swapping links is that the links built are one-way, and therefore presumably more valuable. Of course, reciprocal links still have value, but relying primarily on them might hamper your SEO efforts.

• Indirect Reciprocal Links: I link my site A to your site, so you link your site to my site B. The problems are that this can be a lot of work, and also, Google can detect indirect links if you do it more than once with the same group of sites, which might make your linking arrangements look like a link farm.

• Paid Links: The problem with paid links is 1) the costs add up; 2) search engines are getting better and better at discounting paid links. According to Matt Cutts’ blog, “I wouldn’t be surprised if search engines begin to take stronger action against link buying in the near future…link-selling sites can lose their ability to give reputation (e.g. PageRank and anchortext).”

Kinds of Content to Distribute

• Articles: This is the essential kind of content distribution, to the point that many people consider content distribution simple as “article marketing.” However, you’re missing out on a few other sources of links if you only do articles.

• News blurbs: A lot of news-style sites will only reprint pieces of a couple of paragraphs. The good news is that often enough the whole point of these news blurbs is to include links to other sites, in a sort of “look what we’ve found” kind of way, a la Slashdot.org

• Press Releases: There are some sites that aggressively reprint press releases. A press release is like an article, only in a very specific press release format, and frankly that’s not that enjoyable to read. I don’t know why some sites are so head-over-heels over press releases, but, hey, that’s their business. The good news is that even if you can’t write and don’t want to hire a writer, press releases (at least basic ones) are pretty easy to do.

• Tools, games and other webware: Sites with popular tools, software, Flash games and other webware often let other sites use it in exchange for a link. The big potential downside is technical support.

• Images: Images, especially charts and photographs, are important forms of content on the web. If you have great images on your site and people ask you to use them on their sites, require a backlink in exchange. The problem with images is that they are so easily stolen. Stolen words can be uncovered with a web search. You could try to watermark images with a copyright symbol, URL, and the link requirement. But in the process you’d make the image much less desirable.

• Web Design Templates: These have been freely distributed for a long time. Yet they are even more easily stolen than images. Also, if you embed a link in the footer of a web template, what you’ll get back are sitewide links, which are often thought to be filtered out in search engines.

Maximizing Content Distribution

Links’Effectiveness: Anchor Text

You need optimized anchor text to rank high for any competitive keyword. That means you need your target keyword in the anchor text, and very importantly, variants of the target keyword (too many links with the exact same anchor text may be filtered). The problem is that some sites by default don’t let you choose the anchor text of the link to your site. So you need to: 1) look for sites that do reprint content with optimized anchor text; 2) specifically ask for your target anchor text to be used. Also, do keep in mind that a true natural linking structure will require you to have a number of links that are not anchor-text-optimized, typically with the URL as the anchor text.

How to Find Sites

Finding sites to submit content is the biggest challenge. You can start by asking around to any other webmasters you already have a relationship with. Next, web-search. The classic method is “submit article” + [keyword]. Most of the sites you find this way won’t be good candidates, which is why this can be a bit labor-intensive. I use offshore labor for this step, as well as a program that will sort and store all the search results into a spreadsheet; otherwise it might not be worth it. Then again, the same would be true for finding reciprocal linking partners.

Ethical Issues & Best Practices

Golden rule: remember that there’s a human being who has to approve your article for submission.

• Read and adhere to all submission guidelines.

• Avoid automation. There’s almost always some detail of submission that requires a human eye: a multitude of html formatting requirements, changing site themes, etc.

• Don’t submit by email unless specifically instructed. Using a contact form prevents possible sp@m accusations.

• Only approach websites that request content submissions.

• Don’t misrepresent reprint content as original.

• Don’t submit the same content too often. After about two hundred reprints, a lot of people will be seeing the same thing over and over again and possibly complaining.

In short, as SEO gets more competitive, having more and more linking methods at your disposal gets more and more important. Don’t overlook this important tool.

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SEO Marketing Tips For Websites

June 26, 2008 at 10:38 am · Filed under Promotingtips, seotips ·Tagged , , , , , , , , , , , , , , , ,

Search engines are a way to get traffic. So if you own an online business or any e-commerce sites, you will surely need to optimize your website for search engines to get visitors and more sales. Search Engine Optimization Services (SEO) services will increase website traffic by placing your address in search engine result pages top rankings whenever an Internet user enters a keyword specific to your site into an engine’s search bar. This method of website promotion can increase your customer base many fold within months.

Marketing plans can feel like a pain in the neck (not to mention other body parts). Small business owners, and others without a boss to impose a due date, often find themselves “too busy” to complete a marketing plan or update the existing one.

Here are a few SEO marketing tips to help you get on track:

1) Get as many high quality relevant links as you can! I can’t stress this enough. It is all about links people. But not just any link. You want to spend as much time as you can getting links from sites that are relevant, and also already well respected in the search engines.

2) Utilize web 2.0. There are many “social’ sites out there, and getting your website listed on them can be done easily, and for free. This really does make a difference. These sites include places like myspace, social bookmarking sites, digg, etc.

3) Study your visitors: Try to find out what the people that come to your site are looking for. Encourage interaction with them. This can be done with a forum, polls, contests, etc.

4) Study your competition: See what they are doing, and do it better.

Good luck!

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Easy, No-Cost Tips for Promoting Your Website

June 23, 2008 at 11:07 am · Filed under Promotingtips, seotips ·Tagged , , , , , , , , , , , , , , , , ,

If you think creatively and plan to save your advertising dollars, you can promote your site very effectively on the cheap end. Some methods will generate quick results while others will slowly grow to a steady increase in traffic.

Forum Posts

Forum posts work much like Yahoo Answers which is actually a type of forum. When you post in a forum you get to not only list the forum post, but you also get a personal profile with a signature. Usually you can list your URL in the signature tab and any posts you make will also be inbound links to your site. Also, when you post in a forum you are adding credibility to your reputation. Building credibility and a link to your site are two instant bonuses.

Fresh Content

Article marketing is becoming a very lucrative business. Many new search engine algorithms have changed to now look at the amount and quality of site content. In order to generate site content you could spend lots of time writing page after page of new information, but if you are like many you don’t have the extra time to spend on this aspect of marketing. There are several sites which offer fresh content on a variety of subjects and will allow you to use the information provided you include the author’s tagline intact. Offering this fresh information will give your readers a reason to come back and it will give them something to tell their friends about, thus increasing your traffic.

Opt-in lists

An opt-in list is the perfect tool for capturing important content needed to target your readers with sales and promotions. Anyone who is on your opt-in list has given approval to let you contact them with information about our products and services. You can use your opt-in list to promote new products that you will add to your site and to draw attention to your site’s offerings. When members of your list find something they like they will be more likely to pass that info on to their friends and after all, “word-of-mouth” is the most effective and most inexpensive form of marketing available to anyone.

These are just a few of the many ways to promote your site for free. If you think creatively and plan to save your advertising dollars, you can promote your site very effectively on the cheap end. Some methods will generate quick results while others will slowly grow to a steady increase in traffic.

You will need to track the overall effectiveness of each method for your own situation so that you do not spend too much time on a particular method that doesn’t work for you. SEO should always be your first step in the process and if possible, should be considered in the site design stages.

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SEO-Title and Meta Description Tag Optimization

June 21, 2008 at 12:02 pm · Filed under Promotingtips, seotips ·Tagged , , , , , , , , , , , , , , ,

Title Tag and Meta Tags are the author-generated source codes that are positioned in the <Head> segment of your HTML document. Apart from the Title Tag, other information inserted is not visible to the person surfing your web page, but is visible only to the search engine crawlers. Title and Meta Description Tags are especially important as they can be used to influence the ranking of your site (to a certain extent) and the way it appears in some search results. There are several Meta Tags like Meta Description Tag, Meta Keywords Tag and more, but out of the existing Tags the most important and popular ones are the Title Tag and the Meta Description Tag. Though the Title Tag does not belong to the Meta Tag family (click for more information on Meta Tags), yet from the Search Engine Optimization point of view, the Title Tag is the most significant tag on your web site, followed by the Meta Description Tag.

What is a Title Tag?
The Title Tag is an HTML code that shows the words that appear in the Title bar at the top of your web browser . These words do not appear anywhere else on your web page. For instance, the Title Tag of this page appears as ‘ Meta Tag Optimization : Title and Meta Description Tag Optimization ‘ at the top bar of your web browser. This is because these words were entered into the Title Tag of the web site’s HTML code. Usually, the Title Tag is the first element in the <Head> area of your site, followed by the Meta Description and the Meta Keywords Tags. Before, we discuss the Title Tag in greater detail; lets see how it looks in your web site’s HTML code:

<Head>

<Title> Meta Tag Optimization: Title and Meta Description Tag Optimization</Title>

</Head>

Why is the Title Tag Important from Search Engine Optimization perspective ?
Title Tag is an important Tag amongst other SEO related options, as it not only communicates the theme of your web page to the human visitors but is also considered very important by the Search Engine crawlers. Title Tag is not a Meta Tag, but nevertheless it is the most important of all Tags. Almost all crawler based search engines use the Title Tag to gather information about your web site. The search engines use the words or the content of the Title Tag during the ranking process to analyze the relevance of your web page. Major search engines like Google, Yahoo, AOL, AltaVista, and AlltheWeb use your web page’s Title Tag to evaluate its relevance. Title Tag is the hyperlinked text title that is displayed in the search engine results page (SERP). The users, in turn, click on this hyperlink to go to your web site.

The Title Tag is also used as the text when you ‘bookmark’ a page or add a certain web page to your ‘favorites’ list in your browser.

A carefully constructed Title Tag is very important for your page’s ranking with the search engines.

Of late, a large number of articles have been written with differing views and opinions regarding the relevance and benefits of various Meta Tags. Most experts, however, agree that the Title Tag is a significant tool in any search engine optimization campaign.

Working with the Title Tag
Since the Title Tag plays a vital role in determining your site’s ranking in the SERP, you need to pay a lot of attention to the words that appear in the Title Tag and the order in which they appear. You need to develop a crisply worded Title Tag that includes your most relevant keyword phrases and performs the function of announcing the summary of your web page’s content.

Title Tag and Keywords
Amongst all the places you can use your important keyword phrases, the usage of keywords in the Title Tag gives the highest weight.

While using your keyword phrases in the Title Tag, it is important to be highly focused. You should use the same keywords not just in your Title Tag, but also in your page content and the Meta Description Tag of your web page. If the keywords you intend using in your Title Tag do not appear anywhere else in your page’s content, then avoid using them in your page title as the weight of the keywords in the Title Tag gets diluted.

It is essential to sequence your keyword phrases correctly in your Title Tag. The order in which they appear is of great importance. Having your most important keyword phrase towards the beginning of the Title Tag helps display your title in bold in the SERP (search engines result pages).

Other Do’s and Don’ts

  • Consider using both singular and plural forms of the important words in your Title Tag. For instance, you may use both ‘loan’ and ‘loans’ while making the Title Tag. Google is still experimenting with Stemming (interchange of singular and plural terms); however, it is fluctuating in its deployment frequently. A word of Caution: Do not overdo it.
  • Title Tag length : Google usually reads about 90 characters of your Title Tag. Therefore, a Title Tag of about 80-90 characters is good enough.
  • Do not use keywords repeatedly as the density of your keywords does not matter in your Title Tag.
  • The sequence in which keywords appear in your Title Tag is important. Try using natural phrases for your Title Tag, which read better and will likely conform to your Keyword Phrases.
  • Avoid using the same Title Tag throughout your site. Try using a unique Title Tag for each web page and use keyword Phrases that holds theme relevance to that page. You also get to leverage more keyword phrases if you individualize the Title Tag in all pages.
  • Most search engines are not case sensitive ; therefore, you can write your Title Tag in a way that looks most visually appealing.
  • Title Tag should ideally read like a phrase that makes some grammatical sense, not just a collection of keywords. This is all the more important as the Title Tag usually appears as the text when you ‘bookmark’ or add a page to your ‘favorites’ list. Therefore, it should make sense when a person reads it later. For instance, if you want to include the keywords Home Loans, fast clearance, No credit check in your Title Tag, you can write a Title Tag that reads:

Home Loans: fast clearance with no credit check.

What to Include in your Title Tag ?

You could put the product or service you are offering in the Title Tag, instead of your firm or company name. This is because most users when searching for, information search for specific products or services, not company names. Also note that search engines read about 80-90 characters in your Title Tag. This is prime Real Estate for your important keywords. If you strongly feel like putting your company or domain name in your Title Tag, then, do so at the end. Wasting several characters by inserting your site name does you little good.

In a nutshell, the basic ingredients of a good Title Tag are :

  • It should announce the summary of your web page content.
  • It should read like a crisply worded sales pitch that is enticing enough to make the users click on your entry when it is displayed in SERP.
  • It should include your most important keyword phrases or search terms.
  • The sequencing of the keywords should make logical sense.
  • Each page of your website should have different and customized Title Tag relevant to the context of that page.

The Title and Meta Description Tags are very important aspects of your search engine optimization campaign. This exercise begins with carrying out a thorough Keyword Phrase research. Keyword phrase research forms the most essential and important aspect of any SEO initiative. After selecting your most relevant keyword phrases and writing a keyword rich copy for your web page, you can now work these important search terms into your Title and Meta Description Tags. Read our detailed Article on Keyword Phrase Research .

The Title and Meta Description Tags are very important aspects of your search engine optimization campaign. This exercise begins with carrying out a thorough Keyword.

Phrase research. Keyword phrase research forms the most essential and important aspect of any SEO initiative. After selecting your most relevant keyword phrases and writing a keyword rich copy for your web page, you can now work these important search terms into your Title and Meta Description Tags. Read our detailed article on Keyword Phrase Research.

What is Meta Description Tag?

The Meta Description Tag is a part of HTML code that allows you to give a short and concise summary of your web page content. The words placed in this Meta Tag, are often used in the search engines result pages (SERP), just below the Title Tag as a brief description of your page. In the Search Engine Results Pages, after reading the Title, a user usually studies the description of the page and decides whether she wants to visit your site or not.

Some Search Engines prefer to ignore your Meta Description Tag and build the description summary on the basis of the search term for the SERP on the fly. They usually pick up parts of the text on your page wherever the search terms appear. The only exceptions are the Flash, Frame or All Image sites that have no content, and some high importance websites, where the search term is not found in the text. In such a case, Google picks up your entire Meta Description Tag and displays it.

This is the way Meta Description Tag appears in your site’s HTML code:

<Head>

<Meta name=”description” content=”Meta Tag Optimization: Title Tag Optimization and Meta Description Tag Optimization. Tips about how to optimize your most important Tags.”>

</Head>

Importance of Meta Description Tag
All search engines do not give very high prominence to the Meta Description Tag and may generate a description on the fly while listing your web page in SERP. However, in some search engines, a good Meta Description Tag might help a page to rank higher for your targeted search terms. This holds true for Flash, Frame or All Image sites that have no content as well as some high importance websites, where the search term is not found in the text. In such cases, some search engines pick up the exact Meta Description Tag and display it in its SERP, just below the Title Tag. Hence, it is important to write a crisp and enticing Meta Description Tag that includes your important keyword phrases and manages to interest your user, thus making her click on your entry.

Working with Meta Description Tag
Keyword Phrases and Meta Description Tag: Include your most relevant and important keyword phrases in your page’s Meta Description Tag. As in the case of Title Tag, focus on the same keyword phrases as you used in your page’s Title Tag and body text. Fewer and highly targeted search phrases can boost your web page’s relevance in the search engines results. Hence, stress should be on writing a brief yet informative description for your web page.

The Meta Description Tag of your web page should not read like a collection of keywords, but should be written as an informative and interesting summary of your web page.

Do’s and Don’ts of a good Meta Description Tag :

  • Excessive keyword repetition should be avoided. Instead, pay attention to the sequence in which your keywords appear. Your most important terms should be placed in the beginning.
  • Make sure each page on your web site has a different and a unique Meta Description Tag using the keyword phrases that are relevant to that web page.
  • A Meta Description Tag of 25-30 words should do fine.
  • The most important keyword phrases should, ideally be placed at the beginning of your Meta Description Tag, which increases your chances of better Search Engine Rankings.

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